Flashing binary ESP-12E, confused

I was able to upload wled to node-mcu board, using the binary with success. These boards and onboard usb interface, was straightforward easy. I am able to connect to it’s wifi SSID, configure it to attach to my network and continue with my tutorial without trouble.

My question is regarding upload the binary to a ESP-12E board I have, from electro-dragon: Electro-Dragon ESP led strip board

It has been a while since I used the usb/serial tool I believe it is a FTDI 1234-C, FT732RL (the markings on the chip are really faded). I am confused on what I am doing wrong, looking for advise please.

Using “WLED_0.13.3_ESP8266.bin” from the release git-hub of WLED. With the jumper selected at 5v on the usb serial module, I connect:
usb module 5v → esp 5v
usb module ground-> esp ground
usb module tx → esp rx
usb module rx-> esp tx

I use the “ESP HOME FLASHER” tool in windows. On the ESP module, I hold “flash” button and press “reset” button. Then toggle the ESP home flasher software to flash on the com-port. The software appears to copy the image and complete. Unfortunately, it fails and never proceeds to the WIFI broadcast mode where I would then use onboard web-application to configure the module.

I have also tried change the jumper to 3v, and connect 3v->3v and have had the same result. The maker’s instructions suggest to use 5v is more stable. This is the link to the vague instructions for the esp board: Electro-dragon Hardware wiki for ESP led strip board

Can someone please help guide me into troubleshooting this?

First off all ESP chip is 3.3V logic and you have to use USB to serial converter compatible with 3.3V. ESPhome flasher is for ESPhome project. Better to use WLED-wemos-shield/resources/Firmware/WLED_ ESP_Flasher at master · srg74/WLED-wemos-shield · GitHub or Web based tool.

I got the same results with that software. The same happens with I try Tasmotizer.